I would argue that understanding how you can split your market into different segments is crucial ………..
The typical American buys precisely one book a year. Ouch.
Of course, this isn’t true, because when it comes to books, there is no typical American. There are a lot of Americans who buy zero books for pleasure each year. And then there are people like me who buy 400. The average is irrelevant.
When you can’t figure out the best way to treat all your customers, the best way to price things, the best thing to offer, realize that the problem is almost always this: you’re trying to treat everyone the same. Don’t. Break them into groups with similar attributes, and suddenly the path becomes a lot more clear.
Seth Godin
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I came across this on Seth Godin’s blog, thought it was worth sharing.
The math is magical: you can pile up lots of failures and still keep rolling, but you only need one juicy success to build a career.
The killer is the category called ‘neither’. If you spend your days avoiding failure by doing not much worth criticizing, you’ll never have a shot at success. Avoiding the thing that’s easy to survive keeps you from encountering the very thing you’re after.
And yet we market and work and connect and create as if just one failure might be the end of us.
So I will not spend my days avoiding failure while trying to establish KSBKids as a well established online retailer for children’s clothes.
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Brand new soft and comfortable leggings. Goes well with our plain tops and dresses. They are well-made and wash very well. Looks great with a short skirt, or under shorts, – or indeed just on their own with a top. 100% jersey cotton.
Tags: Girls leggings · new stock
When I started KSBKids I knew little about building a website, the children’s clothes market, SEO etc. To say I knew little is probably exaggerating ………. I knew nothing, absolutely nothing.
It has been a learning process beyond belief. I have days where I feel as it I have mastered a lot, but also many days when I realise I know so very little indeed about websites and SEO.
Who would have thought that I would ever become so fascinated with SEO and Social Media as I am today…….
I am a strong believe that “One who fears failure limits his activities. Failure is only the opportunity to more intelligently begin again”.
Consequently:
- I have a strategy, but I don’t wait until I have the perfect plan
- I adopt a trial and error approach
- I am honest, – I think my customers appreciate it. Yes it runs counter to what we have been taught for decades … you could even argue it defies the idea of being professional.
I would even argue that avoiding experimenting with the social web is a greater risk than experimenting with it and failing! The B2B centre at Warwick has been instrumental in my learning process and my understanding of operating online. I simply cannot recommend them enough …. these guys know their stuff!
I came across following article on their website about how to use social media in the real world – it is worth a read. Enjoy.
Tags: children's clothes · NB2B Centre · SEO
World Book Day is the biggest annual celebration of books and reading in the UK and Ireland. At KSBKids we get many enquires. This year we seem to have specialised in ”Where’s Wally” ………. apparently our children’s clothes
especially our stripy children’s tops perfect for “Where’s Wally”.
World Book Day was designated by UNESCO as a worldwide celebration of books and reading. The origins of the day we now celebrate in the UK and Ireland come from Catalonia, where roses and books were given as gifts to loved ones on St. George’s Day – a tradition started over 80 years ago.
World Book Day is a partnership of publishers, booksellers and interested parties who work together to promote books and reading. A main aim of World Book Day in the UK and Ireland is to encourage children to explore the pleasures of books and reading by providing them with the 
opportunity to have a book of their own.
World Book Day Ltd is a registered charity whose financing of World Book Day comes mainly from contributing publishers, the generous sponsorship of National Book Tokens Ltd, some literacy partnerships and other supporters, as well as the participating booksellers who fund the entire cost of Book Token redemption.
Most large chains – WH Smith, Waterstone’s, Borders, Blackwells etc and many independent booksellers are participating, as are a number of school book clubs – Puffin, Scholastic, Usborne Books At Home and Books for Children. Tesco’s Supermarkets and Sainsbury’s supermarkets are also participating, – though check before making a journey that your local store is participating.
Tags: children's clothes · Where's Wally · world book day
Some times it feels that if anything is going to go wrong it will ……. We always try to send parcel out the same day as ordered. All our children’s clothes are sent first class recorded delivery. So it is extremely frustrating when a customer contacts us to say that the parcel has not arrive …… it is frustrating to the customer and indeed us, especially when it turns out that the postman just left the parcel on the doorstep ….. the whole idea of paying for recorded delivery is of course that the parcel including children’s clothes is signed for.
I get frustrated, – our objective is to provide the customer with a seamless transaction. Indeed the core of our business objective is to provide outstanding customer service.
A significant part of our customers are repeat customers and their loyalty should be rewarded with top customer service ….. just such a shame that the Post Office do not feel the same ….
Am I being a little harsh …. probably, the ladies at the actual Post Office are fantastic.
However, it has now happened a few times and it simply reflects badly on KSBKids although we will go out of our way to sort it. And yes evetually we did have a happy customer, “Hi Malene, Order arrived safe and sound!!! Tops fantastic, thank you for extra, they’re lovely too. Thanks too for your efficiency in sorting this out”, Lorraine.
Will be interesting to see how the Post Office respond to my complaint, fingers crossed… you never know I may be complaining unnecessarily.
Tags: customer loyalty · customer service · Post Office
When it comes to selling children’s clothes online some customers make it all worth while …….. “Hi Malene, Thanks for your quick response. The customer service you provide as a small company is excellent, and it seems to be a rare thing these days!!” Thanks, Lorraine
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I have just signed for a delivery of some very cool stripy leggings …. lovely bright colours. They will appear online over the weekends. By the way the leggings are not for me but 2-10 year olds … they are great! Watch this space!!!
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Another great quote from Seth Godin’s blog “Re-experiencing failure in advance. What a waste”.
I may have gone a little “deep” this week with various quotes …. perhaps it sums up my week…. I will soon get back to writing about kids and
children’s clothes .
On a fantastic day like today with a real feeling of spring in the air it is perhaps time for a ”lighter” approach.
Enjoy the weather.
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